I’ve been having some initial conversations with my colleagues Enoch Hale and Britt Watwood about how we conceptualize the narrative of innovation as it relates to our work in higher education. We had a wonderful conversation this morning about innovation in the business / consumer world, and used that as a way to map onto higher education (a thought I know will make some of you cringe, but bear with me here). I’m going to steal an idea from our conversation, and use that as my contribution (#3) to the 30-Day question challenge. So here goes:
Question #3: What if your course was more like Chipotle?
What has Chipotle done here that I (and others) find pretty interesting…and I’ll venture to say innovative? They took different pans of well-known taco / burrito ingredients (beans, chicken, carnitas, sofritas, corn relish, salsa, cheese, lettuce) fairly predictable stuff…and empowered their customers to [re]mix and [re]combine them in countless numbers of ways. Choices personalized! As Enoch shared in our conversation, there are exposed and known choices…and then there are the “hidden choices”…or the possibilities and options that folks envision and experience when they come into Chipotle to eat. Let’s face it, the taco / burrito is not a new consumer product. It is a known and familiar entity. But eh Taco Bell “Live Mas” pitch where they stuff the same fixins into a new and innovative wrapper “Doritos Taco Shell” just doesn’t do it for me.
I think higher education does a fair share of claiming new / innovative stuff by putting a new taco shell around old content and practices. Its not appealing…at least not to me.
So is there value in conceptualizing a Chipotle model for courses we teach? I see several potential value options…
1) Bringing imagination of new opportunities to the teaching & learning enterprise…i.e., there is common fare that can be re-conceptualized and shared in new ways.
2) There is opportunity for empowerment and choice for learners right out of the gate.
3) Learning can take on a personalized flavor (obvious pun…sorry couldn’t help it).
4) [Re]mix / [Re]combine…becomes a learning expectation for the course.
Its about option generation…